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MacBook Neo is selling well! A18 Pro chip inventory runs out: Apple in a dilemma

Time:2026-04-13Reading:681Second


As Apple's current lowest priced laptop product, the MacBook Neo has attracted high attention from the entire industry since its launch. Its starting price of 4599 yuan demonstrates strong market power, making it a recent phenomenon hit.
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However, the booming sales performance has also brought enormous supply pressure. According to Apple's official website, the latest delivery time for pre ordering MacBook Neo has been delayed to April 30th, and consumers generally need to wait for at least two weeks.

According to media reports, due to the actual sales of MacBook Neo far exceeding internal expectations, the inventory of its core component A18 Pro chip is nearing depletion. Apple is currently facing an extremely awkward production dilemma.

At present, TSMC's 3nm production capacity is operating at full capacity. If Apple chooses to reorder the production of A18 Pro chips, it will need to pay higher OEM costs, which may lead to price pressure on the MacBook Neo, which focuses on cost-effectiveness.

If Apple decides not to produce additional A18 Pro chips, this product will face the risk of supply interruption at any time. This situation may even make the MacBook Neo unexpectedly the shortest lived laptop in Apple's hardware history.

Another possible solution is to adjust the product strategy. Apple may directly cut off the 256GB base version with smaller profit margins and only provide a 512GB high-capacity version, which is priced at 5299 yuan.

Although this approach can effectively ensure the profit of manufacturers, for consumers, it means they must be forced to pay extra to purchase higher specification versions, and the cost of purchasing the machine for consumers will also increase invisibly.

In terms of hardware specifications, the A18 Pro chip on the MacBook Neo has actually been adjusted to only integrate a 5-core graphics processor. The full blooded version used in the iPhone 16 Pro series has a complete 6-core GPU core.

Although there are subtle trade-offs in terms of graphics performance, the price threshold of MacBook Neo is still extremely tempting. Nowadays, the bottleneck of chip supply has become its biggest uncertain factor, and Apple's subsequent decisions will directly determine the ultimate fate of this popular new product.