BMW China stated that in the future, DeepSeek functionality will also be applied to domestic BMW new generation models.

Starting from the third quarter of this year, BMW China will take the lead in applying the 9th generation BMW operating system to multiple new cars on sale in China, empowering human-machine interaction experiences centered around BMW's intelligent personal assistant through deep thinking capabilities.

BMW Group Chairman Zipser stated that "BMW is strengthening its cooperation with leading Chinese technology companies to further empower AI in its car models in China. Together with local pioneers, we are rapidly implementing breakthrough technologies. With similar innovations, BMW is elevating the pure driving experience of intelligent driving to a whole new level. ”

In March of this year, BMW Group announced a deepening strategic cooperation with Alibaba Group to jointly develop an AI engine based on Alibaba's Tongyi AI big model, which will be applied to BMW's new generation series of models in the Chinese market.

At the Shanghai Auto Show, two highly customized BMW exclusive AI intelligent agents, "car experts" and "travel companions," made their global debut.

It is reported that the intelligent interaction ability of the two AI agents can achieve a recognition rate and wake-up rate of 99% under working conditions.

At the same time, the new BMW intelligent personal assistant empowered by AI intelligent agents also made its debut at the BMW booth.

The integration of DeepSeek can expand the capabilities of BMW's intelligent personal assistant, enhance understanding and empathy. In the face of complex contexts and vague expressions, the car's infotainment system can also respond quickly.

In addition, DeepSeek will break through the limitations of in car usage scenarios, achieve the connection between vehicles and the external world, and bring a more personalized intelligent travel experience.

When BMW users activate DeepSeek through their personal assistant, the car's infotainment system can understand colloquial expressions such as "go to Jing'an Temple business district to chop hands", not only recognizing shopping intentions, but also actively recommending shopping strategies for the mall.

According to BMW officials, in the third quarter of this year, popular models in China equipped with the 9th generation BMW operating system, such as the BMW 5 Series long wheelbase version, pure electric BMW i5, and the all-new BMW X3 long wheelbase version, will be the first to integrate DeepSeek deep thinking capabilities.

At that time, this feature will also be pushed to existing car owners of the above models, allowing users to enjoy a smart and emotionally intelligent in car AI voice interaction experience.