Time:2026-05-08Reading:892Second
After exploring small-sized screens and ultra-thin body designs, mobile phone manufacturers have started to explore new possibilities, and new 7-inch giant screen phones are also in the works.
So, will the all-new 7-inch giant screen phone end up like the domestically produced Air, which pursues lightweight design?
7-inch giant screen, bolder than the appearance of Air
Why is innovation so scarce in the current mobile phone industry? I believe many readers have lamented this issue.
In fact, it's not that product managers don't want to innovate, after all, every product manager with ideas wants to design great products, but rather some innovations that have not been tested by the market and cannot guarantee product sales. At the beginning of product planning, the entire project team is already responsible for sales.
So, how can we ensure the sales of the product? Roughly speaking, following the mainstream and focusing on the products with high market recognition is the safest way to produce them, and the top players should produce the same products.
So, innovation is not the first choice for product planning, more importantly, it's just a matter of adding flowers to the brocade.
But on the other hand, brocade flowers are essential because the scale of mainstream plates is so large that the iteration of mainstream forms alone cannot create any waves in the existing market. Small screens and ultra-thin Air have also emerged.
For domestic manufacturers, small-sized screens and ultra-thin Air are more reliable, as the former has small-sized iPhone sales certification, and the exploration of ultra-thin by iPhone Air also gives this form a higher market possibility.
At present, with the significant increase in memory storage prices and the rising prices of other components, the mobile phone market urgently needs a shot in the arm to compensate for the decline in sales caused by price increases. Mobile phone manufacturers have to take risks and try new forms.
Why is the Air form popular or not?
There has always been a joke in the mobile phone industry - if you only listen to the opinions of netizens to make a phone, you will definitely die.
The principle inside is also very simple. Although netizens can give some ideas and suggestions, the netizens who can speak online are not the entire audience of the product, and often only a small part of the product audience. These personal preferences cannot have broad representativeness.
And this precisely explains the issue of whether the iPhone Air is popular or not.
As a technology media practitioner, three of my colleagues and friends have bought iPhone Air, which is much more likely to appear than other models.
The author has also briefly understood that their demand for iPhone Air is lightweight and easy to hold.
But this does not mean that all consumers only need a lightweight and easy to carry ultra-thin model. More consumers require models with normal size and no shortcomings in all aspects of configuration.
That is to say, this type of product, which is different from mainstream models, enters the market with a trial and error attitude, catering more to a group of people who have knowledge and obsession with specific aspects, but such a group is obviously not particularly broad.
Is there really a chance for a brand new 7-inch giant screen?
Compared to the pursuit of ultra-thin Air, 7-inch giant screen phones have no shortcomings in configuration and have the advantage of larger batteries, providing a seamless performance experience. The only problem is that the size and weight are too large, resulting in insufficient portability.
In terms of the value of the product line, the 7-inch giant screen phone fills the gap between mainstream size straight phones and foldable screens, with a larger display field than mainstream sizes and a lower price than foldable screens.
At the same time, 7-inch giant screen phones will not have excessive scene overlap with small-sized tablets. The small tablets currently on sale are mostly aimed at gaming, reading, and light office scenarios, and their limited pricing has led to serious bias towards science. And giant screen phones can balance imaging and communication, and can also be more flexible in pricing.
So whether from the perspective of product experience or product line, the 7-inch giant screen has more advantages compared to the Air. The purchasing decision point for consumers is whether to give up some portability features in exchange for larger screen displays.
