
Time:2026-02-25Reading:790Second
Since announcing its entry into the automotive industry, Xiaomi has only launched two models, SU7 and YU7, but they are both big hits. Why are they selling so well?
Recently, data from multiple institutions showed that Xiaomi YU7 sold 37869 units in January, winning the overall sales champion in the domestic passenger car market.
Earlier, Xiaomi Auto officially announced that since the first model was delivered on April 3, 2024, the brand has successfully delivered over 600000 units.
Behind the hot sales of SU7 and YU7, Pan Jiutang, a senior executive in Xiaomi's investment department, said that the main reason for these products' popularity is that a research and development team of several thousand people spent four years only producing two cars, with several times the pressure on R&D investment, only to create high-quality cars.
This pursuit of 'high quality' is not just empty talk, it has been verified by third-party authoritative data.
According to a report released by the automotive quality complaint platform Chezhi.com, in the fourth quarter of 2025, the "complaint sales ratio" of Xiaomi YU7 was only 0.9%, far below the industry average of 24.8%, ranking first in quality performance among 358 SUV models participating in the statistics.





